Case study · Brand launch campaign · 2026
Yasora Café
A complete opening campaign for a fictional Korean-inspired café, created to introduce the brand, build local awareness and turn curiosity into opening-week visits.
The strategy
Seoul meets Ottawa.
Yasora Café is a fictional modern Korean café in Ottawa. The opening-week campaign introduces the brand, builds local awareness and gives people a clear reason to visit.
Launch an unfamiliar café brand with a distinct cultural point of view—without making the content feel inaccessible.
Ottawa students and young professionals, ages 18–35, who follow café culture, food discovery and Korean culture.
“A Taste of Seoul Has Arrived.” A sensory campaign pairing Korean-inspired flavour with recognizable Ottawa context.
Campaign assets
The launch, from first hint to full reveal.
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Campaign message
“From Seoul to Ottawa—discover Korean-inspired flavours, made for a new café ritual.”
Primary CTA: Visit during opening weekend.
Offer: Buy one drink and get the second 50% off, plus a free mini dalgona cookie for the first 100 guests.
One-week publishing plan
Aug 17–23
Success metrics
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